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Microsoft


Current Microsoft logo.


Microsoft logo of 1984.

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Microsoft Corporation, headquartered in Redmond, Washington, is the world's largest software company (with over 50000 employees in various countries, as of May 2004). It trades on the NASDAQ stock market under the symbol 'MSFT'. Microsoft develops, manufactures, licenses and supports a wide range of software products for various computing devices. Its best known product is the Microsoft Windows operating system family, which has achieved near ubiquity in the desktop computer market. The company's aggressive business practices have been led to its being found guilty of illegally leveraging its monopoly power to defeat its competitors.

Table of contents
1 History
2 Products and organization
3 Business culture
4 Monopoly and legal issues
5 Linux and open source
6 Controversy
7 The future
8 See also
9 External links

History

Microsoft was founded in Albuquerque, New Mexico in 1975 by Bill Gates and Paul Allen, under the company name Micro-soft, to develop and sell BASIC interpreterss. The name "Micro-soft" (short for microcomputer software) was used by Bill Gates in a letter to Paul Allen for the first time on November 29, 1975. "Microsoft" became a registered trademark on November 26, 1976.

As the popularity of Microsoft BASIC grew, other manufacturers adopted its syntax to maintain compatibility with existing Microsoft BASIC implementations. Because of this, Microsoft BASIC became a de facto standard and the product dominated its market.

In late 1980, International Business Machines needed an operating system for its new home computer, the IBM PC. Microsoft licensed Quick and Dirty Operating System, from Tim Paterson's Seattle Computer Products in order to sell it to IBM as the standard operating system for the IBM PC. Microsoft subsequently purchased all rights to QDOS for $50,000, and renamed it MS-DOS (for Microsoft Disk Operating System). It was released as IBM PC-DOS 1.0 with the introduction of the PC in 1981. In contracting with IBM, however, Microsoft had retained the rights to license the software to other computer vendors as MS-DOS. The early 1980s saw a flood of IBM PC clones, and Microsoft were quick to leverage its position to dominate the operating system market.

Software running on PC hardware was not necessarily technically better than the mainframe software that it replaced, but it was much less expensive. Microsoft's success rode on the PC boom.

Microsoft, now highly profitable, diversified into a wide variety of software products including:

Some of these products were successful, and some were not. In most cases, early versions of Microsoft software were buggy and inferior to competitors, but later versions improved rapidly and eventually overwhelmed their competition by offering more features for a lower price. The best example of this is probably that of WordPerfect, which in the early 1990s appeared to have an unassailable dominance over the PC word processor market but eventually found itself in a distant second place. A notable failure on Microsoft's part was Microsoft Bob, a short-lived program manager which was widely ridiculed in the press.

Microsoft's focus on software usability was a large factor in its early successes. Some key aspects of this were:

  • A common user interface: all Microsoft applications used the same menu commands, shortcuts, and procedures for similar tasks. This reduced the barrier to learning and using new software.
  • Backward compatibility: Microsoft made sure that older code and data would work on newer systems. In contrast, until about 1986, some major manufacturers of hardware-software combinations would periodically introduce new machines with new operating systems giving little or no compatibility with the previous ones. A common Microsoft demo was to show old Visicalc software running on the latest version of Windows.
  • Interconnectedness: generally, and especially in Microsoft Office, data prepared with one Microsoft application can be brought into other Microsoft applications. A common example is creating a diagram in Excel and pasting it into a Word document.

Microsoft has devoted large amounts of money and effort to developing, integrating, and marketing its products and services. By the turn of the millennium, many of Microsoft's software products dominated their markets.

Products and organization

Microsoft sells a wide range of software products. Many of these products were developed internally, while some were acquired and rebranded by Microsoft for distribution. Products in this category include Microsoft Project, a project management package; Visio, a charting package; and MS-DOS itself, the basis for the company's success.

In April 2002, Microsoft reorganized into seven core business units, each with its own financial reporting to delegate responsibility and more closely track the performance of each unit. [1] These business units are:

  • Windows Client (managing the Windows client, server, and embedded operating systems)
  • Information Worker (managing the office software products)
  • Microsoft Business Solutions (managing the business services and process applications)
  • Server and Tools (managing developer tools and integrated server software)
  • Mobile and Embedded Devices (managing palmtop and phone devices)
  • MSN (managing web-based services)
  • Home and Entertainment (managing consumer hardware and software)

There also is a Macintosh Business Unit and Microsoft is the largest manufacturer of software for the Macintosh.

Windows Client group

Microsoft's flagship product is the Windows operating system. It has been produced in many versions including Windows XP and Windows Server 2003. Almost all IBM compatible personal computers are sold with Windows pre-installed. (See History of Microsoft Windows.)

Microsoft bundles the Internet Explorer web browser and the Outlook Express email client with Windows. The act of tying Internet Explorer with Windows helped to defeat Netscape Communications Corporation's rival product Netscape Communicator, and formed the central point of the Microsoft antitrust case brought by the United States government in 1998.

Information Worker group

Microsoft Office is the company's line of office software. It includes Word (a word processor), Access (a personal relational database), Excel (a spreadsheet), Outlook (Windows-only groupware, mostly used with the Exchange server), and PowerPoint (presentation software). With the release of Office 2003, a number of other products were brought under the Office banner, including Microsoft Visio, Microsoft Project, Microsoft MapPoint, and Microsoft OneNote. Microsoft also produces Microsoft Office for Apple Macintosh computers; the Mac version of Office includes the Mac-only Entourage instead of Outlook. Like Windows, Office has grown to near-monopoly status in many markets.

Microsoft FrontPage is a WYSIWYG HTML editor.

Microsoft Business Solutions group

The Business Solutions Group was created in April 2001 with the acquisitions of Great Plains. Subsequently, Navision was acquired to provide a similar entry into the European market. The Business Solutions group focuses on developing financial and business management software for companies.

Server and Tools group

Microsoft Visual Studio is the company's set of programming tools and compilers. It is GUI oriented and links easily with the Windows APIs, but must be specially configured if used with non-Microsoft libraries. The current version is Visual Studio .NET 2003.

Windows Server is the company's line of server software. The current version is Windows Server 2003.

The .NET initiative is an important marketing initiative by Microsoft, covering a number of different technologies. Microsoft's definition of .NET continues to emerge over time. As of 2004, .NET encompasses:

  • A proprietary extension of XML to link devices so that they can be controlled by computers;
  • Easing the development of Microsoft Windows-based applications that use the Internet, through use of a new Microsoft communications system called Indigo;
  • Correcting some problems previously introduced by Microsoft's DLL design, which made it difficult to manage and installing multiple versions of complex software packages on the same system (see DLL-hell);
  • Providing a more consistent development platform for all Windows applications (see Common Language Infrastructure, also known as CLI)

It was previously believed that .NET would also include a login and authentication system that could be shared among different websites and .NET programs. This functionality was previously codenamed "Microsoft Hailstorm".

Microsoft FrontPage is a WYSIWYG HTML editor.

Mobile and Embedded Devices group

Microsoft has attempted to leverage the powerful Windows brand into many other markets, with products such as Windows CE for PDAss and its "Windows powered" Smartphone products. Microsoft initially entered the Mobile market through Windows CE for handheld devices which today has developed into Windows Mobile 2003. Microsoft works with companies such as HP, Motorola and Dell in providing the operating system for these devices and reference designs.

Microsoft recently moved the embedded group and the mobile group under one team. The embedded group focus is on devices where the OS may not directly be visible to the end-user, e.g. appliances, cars. The company bought WebTV (subsequently renamed MSN TV), a television internet appliance.

MSN group

In the mid-1990s, Microsoft began to expand its product line into the networked computer world. It launched its online service MSN (Microsoft Network) on August 24, 1995 as a direct competitor to AOL. MSN became an umbrella service for all of Microsoft's online services.

In 1996, Microsoft and NBC, an American broadcasting network, created MSNBC, a combined 24-hour news television channel and online news service.

At the end of 1997, Microsoft acquired Hotmail, the first and most popular webmail service. It was rebranded MSN Hotmail and was used as a platform to boost Passport, a universal login service.

MSN Messenger, an instant messaging client, was introduced in 1999 to compete with the popular AOL Instant Messenger (AIM).

Home and Entertainment group

When Microsoft released the Xbox in late 2001, the company entered the multi-billion dollar game console market dominated by Sony and Nintendo. The Xbox currently ranks second to Sony's PlayStation 2 in market share.

Microsoft sells computer games that run on Windows PCs, such as the Age of Empires and Microsoft Flight Simulator series. Microsoft develops and publishes video games for its Xbox video game console. In addition, all "third party" Xbox video game publishers such as Electronic Arts and Activision pay a license fee to publish games for Microsoft's Xbox system.

Microsoft produces a line of reference works, such as encyclopedias and atlaseses, under the name Encarta.

Other offerings

The product which allowed Microsoft to generate its enormous wealth was the MS-DOS operating system. All versions of Windows prior to Windows NT (for business systems) and Windows XP (for home systems) were based on an MS-DOS foundation.

In the early 1980s, in cooperation with a large number of companies, Microsoft created a home computer system named MSX. It became fairly popular in Japan and Europe, but the IBM PC became increasingly dominant through the late 1980s and the early 1990s, bringing an end to the MSX and many other systems like it.

Microsoft has launched the Next-Generation Secure Computing Base (formerly known as the Palladium operating system, also known as Trusted Computing) as its solution to computer insecurity. Opponents have characterised it as another exercise in entrenching and extending Microsoft's monopoly, effectively allowing the company to control all uses of PC technology. In particular, they have accused Microsoft of using it as a way to combat the emergence of free software.

Microsoft has created a number of training initiatives, based on multiple-choice exams, with the intention of creating a pool of low-cost employees with skills relating exclusively to Microsoft products. The best known of these is the MCSE ("Microsoft Certified Systems Engineer") qualification. Another popular certification is the Microsoft Certified Solution Developer, briefly called MCSD.NET. This certification is a developer's qualification, aimed towards developers who can successfully demonstrate their skills with Microsoft's development tools and architectures.

Microsoft also produces a number of computing related hardware products including mice, keyboards, joysticks, and gamepads.

Business culture

The software developer

Microsoft has often been described as having a developer-centric business culture. A great deal of time and money is spent each year on recruiting young university-trained software developers who meet very exacting criteria, and on keeping them in the company. For example, while many software companies often place an entry level software developer in a cubicle desk within a large office space filled with other cubicles, Microsoft assigns a private or semi-private closed office to every developer or pair of developers. In addition, key decisionmakers at every level are either developers or former developers.

In a sense, the software developers at Microsoft are considered the "stars" of the company in the same way that sales staff at IBM are considered the "stars" of their company.

"Eating our own dog food"

Within Microsoft the expression "eating our own dog food is used to describe the policy of using Microsoft products inside the company. It can be very difficult for management, support staff, and even software developers to get permission to use software from Microsoft competitors.

One of the effects of this policy is to push the development of products which software developers find useful for their immediate needs, regardless of the perceived needs of the general market.

Long term wariness

Microsoft fosters a general attitude of long term strategic wariness in its managers, who are expected to be ready for any challenge from the competition or the market. In this frame of mind, being the largest software company in the world is not seen as a form of safety or a guarantee of future success; for instance, future competitors could rise from other industries, or computer hardware companies could try to become less dependent on Microsoft, or consumers could decide not to upgrade their software as often. Microsoft requires its managers to maintain vigilance and sustain a dynamic expansion in new markets.

Monopoly and legal issues

Microsoft Windows has an effective monopoly in the desktop operating systems market; this was established in the "findings of fact" during the antitrust case. Almost every PC sold has a copy of Microsoft Windows pre-installed.

In the 1990s, Microsoft adopted exclusionary licensing under which PC manufacturers were required to pay for an MS-DOS license even when the system shipped with an alternative operating system. It also used predatory tactics to price its competitors out of the market, and erected technical barrier
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