Asia Television Limited (ATV) (亞洲電視廣播有限公司) is the first television station in Hong Kong, established on May 29, 1957. It was at first named as Rediffusion Television and renamed as Asia Television Limited in 1982.
ATV has been one of the two free-to-air broadcasters in Hong Kong. It operates two channels: one is a 24-hour HOME channel, which is in Cantonese; the other is a 22-hour WORLD channel, which is in English. Throughout the years, ATV has been "serving the interest of the local community". The channels are accessible in North America via satellite. In 2002, ATV also gained approval from the State Administration for Radio, Film and Television to beam its two channels to the GuangdongPearl River Delta region.
ATV has also established a close relationship with Guangdong TV to ensure their stable cooperation in program productions, advertising and sales.
ATV has received numerous awards for its programs. One of their successes is their local version of Who Wants To Be A Millionaire (百萬富翁), a game show founded originally in the United Kingdom in 1998. In 2001, ATV bought the production rights in Hong Kong. Since then, the popularity of ATV has increased. This also prompted the other local TV station - TVB - to respond by producing similar game shows.
In 1981, Rediffusion in the UK sold 61% of its shares to an Australian consortium. In July 1982, a Chinese Enterprise called Yuen-dung Company 遠東機構, owned by the Chiu family, bought part of the shares. At that time, Yuen-dung Company and the Australian consortium each owned 50% of Rediffusion's shares. This is the first time that a Chinese Enterprise played a role in Rediffusion. It was not until September 24, 1982 that Lai-dik Broadcast Limited was renamed as Asia Television Limited(ATV) (亞洲電視廣播有限公司) due to the fact that Rediffusion did not own any shares of ATV afterwards.
However, this did not put an end to the change in the ATV partnership. The company that operated ATV often suffered from deficit. Therefore, in January1984, the withdrawal of the Australian enterprise affirmed the Chiu Family to buy all of the shares.
In August1987, the shares of ATV were put on sale. One year afterwards, Asia Television Limited, the Lam family (led by Lim Por Yen 林百欣) and the New World Group bought ATV's shares. Each one occupied one-third of the shares. At that time, the members of Board Of Directors included Yau Dak-kan (邱德根), Lim Por Yen (林百欣) and Chen Yue-tung (鄭裕彤).
On January 30, 1989, the Chiu Family sold their shares of ATV to the New World Group and the Lai-sun Enterprise (麗新集團) for HK$237.5 million. The New World Group held half of the shares while the Lam family owned one-third and Lai-sun Enterprise held one-sixth. At the same time, Sociedade de Turismo e Diversoes de Macau (STDM) joined as a minority shareholder. As announced by the Board of Directors, the new Chairman was Chen Yue-tung and the Vice-Chairman was Lim Por Yen. The Administrative Director was Miss Selina Chow (周梁淑儀).
In order to make news more accessible, ATV has established an electronic news site that is a link inside the company's website (see #External Links). It provides daily and past local and international news.
Besides producing daily news report, ATV is now offering 8 news programs, 6 in Cantonese and 2 in English. News programs in Cantonese are namely "Monetary Word" (金錢世界), "Chasing current affairs" (時事追擊), "Decoding current affairs" (時事解碼), "Following ad hoc news" (時事熱點追蹤), "Investment strategy" (窩輪有法) and "Mr. Tsang's Show" (曾sir28騷) while the two English news programs are "Newsline" and "Inside Story".
Furthermore, ATV's NEWS MAGAZINE is the recent affairs production that has gained awards from the New York Festivals, the Chicago International Television Competition and the Asian Television Awards.
TVB has been the major competitor since the establishment of ATV. TVB is the first wireless commercial television station in Hong Kong. It was established in 1967. The Group has now grown to a size of about 5,000 including contract artists and staff in overseas subsidiary companies. The viewership of TVB is usually much higher than that of ATV. That is to say, TVB has an advantage over ATV.