Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
What marketing involves
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
- Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
- Pricing - This refers to the process of setting a price for a product, including discounts.
- Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
- Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.
Finding marketing articles
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Accurate Online Solutions
Offers web site promotion services including search engine submission and optimization, press release services, banner ad design, media buying, and custom marketing.
Offers a network of internet marketing and traditional advertising services under the umbrella of a single project management group.
AMP Web Solutions
Firm offers web site design, development and promotion.
Services include search engine and directory positioning, digital branding and advertising, e-Business development, knowledge and content management.
Specializes in affiliate programs, ePR, marketing strategy, directory submissions and search engine optimization.
Provides search engine optimization and web site promotion services.
The Sethney Group
Consultant helps companies plan and implement Internet marketing strategies and integrate these with traditional marketing techniques.
Provides online marketing and website promotion services.
Helps mid-to-large size businesses with online marketing strategies including advertising, affiliate marketing, search engine optimization, branding, and CRM integration.
International marketing consulting firm provides web design, promotion, PR creation and distribution services.
Assists business owners and managers with marketing their products and services on the Internet.
i-Centric Marketing Solutions
Services include search engine optimization, email marketing, web design & hosting, and data processing.
L-Soft International, Inc.
Offers email communication solutions for electronic newsletters, discussion groups and personalized direct e-mail messaging.
MarketFirst Software, Inc.
Offers Internet marketing software and a comprehensive range of marketing services.
Canadian firm offers web site design and web promotion services.
Post Master Direct Response
Offers opt-in email marketing services.
Offers a complete line of internet marketing tools.
A firm that specializes in strategic branding, creative design, and marketing utilizing a variety of media including the Internet.
Semi Direct Marketing
Offers web promotion for small businesses.
The Best Web Ideas
An Internet marketing company that develops web sites based on strong marketing concepts.
TL Mann Consulting
Provides internet advertising and marketing services for the small business.
Visual Minds, Inc.
Offers innovative web site design, development, consulting and Internet marketing communications.
Internet marketing firm's services include directory submissions, press releases and direct email campaigns.
Strategic marketing and product development consulting firm offers strategic planning, idea generation, and market research.
Performs strategic needs analysis, program deployment, quality assurance, and performance analysis for Internet marketing campaigns.
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.
Web Net Success
Internet marketing, web site promotion, marketing tips to promote web site design, web promotion, web marketing, affiliate programs,
Cyber Marketing International
Provides marketing programs that increase internet exposure through search engines, online press releases, banner advertising and emailings.
Vancouver based company offering search engine promotions, web site traffic reporting, as well as marketing and Internet strategy development.
Provides integrated marketing programs for product branding and interactive database to WWW programming.
An online PR agency that represents a fusion of online marketing and public relations skills in a single company.
Pacific Link iMedia Ltd
Provides web design and online marketing projects with online shopping and retail Internet strategies.
Offers web page design, Internet marketing, eCommerce and hosting. Company is based in Seattle, WA.
American Web Page L.L.C.
Web site design firm specializes in building web sites designed to achieve higher rankings in search engines.
E Com Communications
An online marketing communications firm specializing in web site development and strategy.
Synergy Ventures, Inc
Firm develops Internet content, advertising and Internet marketing solutions.
Professional targeted web site marketing and software promotions.
Interactive advertising agency offering online media planning and management, ad tracking, ROI reporting, and creative development.
Applies direct marketing expertise to create the bridge between the offline & online marketing worlds.
Benson Marketing Group
Works on behalf of the wine industry, specialty/gourmet foods and luxury products. Services include Internet marketing solutions, brand and project management, media relations.
A brand intelligence subscription-based web application offering features such as brand portfolio management, competitor monitoring and e-brand intelligence.
European new media agency, with e-commerce, Internet, interactive TV and multimedia clients.
Provides advertising and revenue opportunities for websites.
Tools for web site promotion and sales.
i-level plans and buys online media including banner ads, anchor tenancy deals and content partnerships.
Ezine Ad Auction
A place for ezine publishers and advertisers to come together in an auction setting to buy and sell ezine ads.
Provider of e-mail direct marketing services in Europe including full service campaign management and opt-in list hosting and management.
SkyWorld Interactive Inc.
Offers strategic business consulting, web design and development, online database and catalog development, e-commerce and e-tailing, interactive web marketing, hosting and maintenance.
Offers search engine submissions, media announcements, targeted links, targeted e-mail, ongoing promotions and custom tailored promotion packages.
Experienced team of designers offer website evaluation and internet marketing services.
Offers innovative web-based marketing through web design and directory service linking.
Provides Internet services including site development and promotion, affiliate and partner program management and advertising.
Nutech Digital Corporation
Canadian marketing firm offers a variety of services that enable companies to succeed on the Internet.
Midas Internet Marketing Group
Assists businesses with targeted traffic building strategies through advertising, promotion and PR.
Offers monthly online marketing, Internet marketing plans, web design and development, and search engine positioning services.
4th Dimension Communications
UK-based marketing agency focused on using new media as a channel to the consumer.
Offers website promotion and traffic building services including search engine optimization, online PR, and opt-in email marketing.
Peter De Legge and Associates
Offers business-to-business Internet marketing consulting and web development.
Full service interactive agency providing web design, development, and search engine optimization
Offers web design, content development, process automation, web site analysis services, and search engine placement.
Specializes in online strategy development, search engine positioning, and traffic analysis including user behavior tracking.
Atlantic Advertising and Design
Offers logos, brochures, direct mail, web site promotion and other marketing solutions.
Offers banner advertising campaigns, sponsorship and affiliate deals, search engines, web PR, discussion and newsgroup interaction, and permission web mail campaigns.
TCF Consulting Group LLC
Specializing in information technology and web strategy for small and medium-size firms in all industries.
Lenny Laskowski offers to show clients how to grow a business using the web.
Offers B2B marketers a suite of services including strategy analysis, e-mail messaging, campaign management, customer profiling and segmentation.
MitLind Web Services
Resource guide for Oc-3c and DS3 hosting, site development and marketing.
Marketing Monkey, Inc.
Offers marketing solutions for businesses, specializing in web site promotion and design.
Offers search engine marketing programs that include keyword research, directory consulting and submissions, pay per click placements, campaign tracking, and ROI analysis.
A private company whose background is in various media, marketing, programming and design.
Web consulting for the development and marketing of an online business.
Advertising network that balances the needs of both the advertisers and web-site publishers.
Offers strategic web management, marketing and consulting services for companies having web presence.
Supplies creative services for product launches and exhibitions including including animation, photography, digital art, and new media.
UK-based firm specialize in search engine submission and positioning, domain name registration, and website hosting.
Offers marketing services to launch a web site and increase traffic.
Offers online branding and marketing for the entertainment and interactive multimedia Industries.
Search engine optimization, web marketing, and Internet marketing workshops.
Services include, search engine submission, visitor tracking, email marketing and strategic planning.
Unreal Marketing Solutions
Online advertising agency offering media planning, affiliate marketing and search engine placement services.
A full service interactive marketing agency that specializes in relationship marketing.
UK-based firm offers web development and Internet marketing services.
A guide to online resources for starting and promoting a business.
Integrates marketing, consulting and web based technologies to provide work-flow, collaboration and commerce solutions and services to marketing communications professionals
Direct Media Buyers Inc.
Offers media buying and planning services.
Offers Internet marketing strategies for non-profits, associations and organizations.
Locals Love America
Offers Internet advertising and marketing services to US business web sites.
Offers search engine submission services, marketing, newsgroups and newsletters.
Search Engine Services
Provides internet marketing consultation services, research, tips and tools for website managers.
ListServe provides mail list announce and discussion hosting services.
Internet marketing services include email contact management, news group targeting, and search engine submission.
Firm provides Internet marketing, public relations, brand building and technology development services.
Services include email marketing, branding, market research and creative development. [Requires Macromedia Flash]
Services include Internet marketing strategy, web site report cards, search engine optimization, and competitive analysis services.
Web site promotion and marketing for the travel industry.
Finland-based company offers Internet marketing services, homesites, advertising and webshops.
Professional management company offers web development, Internet marketing, advertising and consulting services.
Provides marketing services that focus on educating consumers.
Canadian web development firm offering web site design and promotion.
UK firm offers web site design and Internet marketing services.
A public relations firm specializing in online book publicity.
Develops and implements Internet marketing solutions for organizations.
Specializing in website development, marketing, and online-business growth for small and medium-size businesses, publishing industry, and professional services providers.
Netweb Active Media
Firm offers advertising design and strategic positioning of products and services.
Choose Your Mail
Offers opt-in email advertising services.
Carter Todd and Associates
Provides a wide range of public relations and Internet marketing services to the hi-tech industry.
The Selling Source
Provides web design, hosting, Internet marketing and e-commerce solutions.
Idea Catchers, Inc.
Offers web development, content creation and Internet marketing services.
My Site Stinks
Perform web site analysis services.
Sharp Net Solutions
Offers Internet marketing, advertising and promotion services.
Provides web design and web promotion services.
A submission service for businesses wanting to announce their affiliate programs to affiliate directories.
Builds and manages affiliate networks and associate programs.
Marketing communications firm specializes in graphic design web site development, multimedia and print.
Agency provides a broad spectrum of communication and marketing services.
JCM Internet Marketing
Offers web site development, marketing and e-commerce solutions.
Offers internet marketing campaign design, web design, database applications and IT-consultancy.
Provides web site development, logo and brand development, market research, strategic planning and interactive advertising services.
Online marketing solutions including web design, messaging, search engine optimization, and site promotion.
Hughes Technology Solutions
Offers online marketing, advertising, and promotion services, as well as a free web site analysis.
Helps businesses create online marketing and opt-in e-mail campaigns.
Ironhorse Internet Marketing
Web site promotion and search engine placement services.
Boston Internet Marketing Company
Website promotion services including strategy development, advertising, site traffic analysis, and search engine positioning.
Provides consulting, web development and web site analysis services.
Provides online advertising, direct marketing and interactive marketing technologies.
Banner ad purchasing service provides ad revenue analysis software.
Provides opt-in email marketing services.
An online business-to-business advertising network.
An interactive multimedia production company providing tailor-made solutions for business communication.
E-commerce Transaction monitoring service. 24/7 E-Commerce Monitoring and Testing. Test your site every 20 minutes.
A full service internet company that designs and markets your web site to the top search engines.
Offers a suite of precision e-mail marketing services.
Media sales organization that provides Internet advertising, opt in email, and banner design.
Online marketing resource for growing Atlanta companies.
Digital Harvest Media
Specializes in business-to-business advertising through digital media with opt-in email lists, permission marketing, newsletters and banner promotions.
Provides a media management system to assist in every stage of a PR campaign, including contact list building, distribution, and press evaluation.
Free contest listings in the online directory.
Allegiant Marketing Inc.
Specializes in free and paid advertising resources for web sites.
Microasia Holdings Sdn Bhd
An online advertising agency and holding company for over 30 Asian web sites and online channels. Focus markets include China, Hong Kong, Taiwan, Singapore, Malaysia, Japan, Korea and Philippines.
Offers banner advertising, email advertising, and affiliate programs.
Specialising in web based marketing strategy development, media planning and buying.
Positioning, strategy and planning for high tech companies. Free white papers on site.
Offers local, targeted Internet advertising on a nationwide basis, through the use of interstitial ads.
The Laredo Group
A research, training, and consulting firm dedicated to Internet advertising and revenue generation.
Creates, manages, tracks, markets, and analyzes the results of online contests.
Virtual Marketing Associates
Develops Internet strategies, business plans, marketing plans, customer service programs and conducts market research on-line.
An online advertising agency offering Internet marketing, micropage Internet advertising, banner placements, and GIF enhancement.
Offers digital marketing services.
Offers software and services to define, automate, track and analyze Internet and integrated marketing campaigns.
An online research company that specializes in measuring the effectiveness of online communications
Offers web site promotion, identity development, media placement and measurement, and business intelligence consulting.
Services include search engine positioning, Web site audits, e-zine advertising, opt-in email campaigns and banner advertising.
Offers marketing se