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Marketing
Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
What marketing involves
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
- Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
- Pricing - This refers to the process of setting a price for a product, including discounts.
- Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
- Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
Finding marketing articles
What follows is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.
Marketing fundamentals
Marketing strategies
Marketing management
Product management
Pricing
Promotion
Distribution
Direct marketing
Consumer Behaviour
Marketing research
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Accurate Online Solutions
Offers web site promotion services including search engine submission and optimization, press release services, banner ad design, media buying, and custom marketing.
http://www.accurateonline.com
ADNet Agency
Offers a network of internet marketing and traditional advertising services under the umbrella of a single project management group.
http://www.adnetagency.com/
AMP Web Solutions
Firm offers web site design, development and promotion.
http://www.ampweb.co.uk
Signa
Services include search engine and directory positioning, digital branding and advertising, e-Business development, knowledge and content management.
http://www.signa.co.uk
DVisions Limited
Specializes in affiliate programs, ePR, marketing strategy, directory submissions and search engine optimization.
http://www.dvisions.co.uk/
First Found
Provides search engine optimization and web site promotion services.
http://www.firstfound.com
The Sethney Group
Consultant helps companies plan and implement Internet marketing strategies and integrate these with traditional marketing techniques.
http://www.sethney.com
ColDen Communications
Provides online marketing and website promotion services.
http://www.marketing-online.net
e-Storm
Helps mid-to-large size businesses with online marketing strategies including advertising, affiliate marketing, search engine optimization, branding, and CRM integration.
http://www.e-storm.com/
GAP Enterprises
International marketing consulting firm provides web design, promotion, PR creation and distribution services.
http://www.gapent.com
Saccomano Associates
Assists business owners and managers with marketing their products and services on the Internet.
http://www.saccomano.com
i-Centric Marketing Solutions
Services include search engine optimization, email marketing, web design & hosting, and data processing.
http://www.icentric-marketing.com/
L-Soft International, Inc.
Offers email communication solutions for electronic newsletters, discussion groups and personalized direct e-mail messaging.
http://www.lsoft.com
MarketFirst Software, Inc.
Offers Internet marketing software and a comprehensive range of marketing services.
http://www.marketfirst.com
MGJM Studio
Canadian firm offers web site design and web promotion services.
http://www.dsuper.net/~mgjm
Post Master Direct Response
Offers opt-in email marketing services.
http://www.PostMasterDirect.com
Real Marketing
Offers a complete line of internet marketing tools.
http://www.real-marketing.com
Torque
A firm that specializes in strategic branding, creative design, and marketing utilizing a variety of media including the Internet.
http://www.torquelaunch.com/
Semi Direct Marketing
Offers web promotion for small businesses.
http://www.semidirect.com/
The Best Web Ideas
An Internet marketing company that develops web sites based on strong marketing concepts.
http://www.thebestwebideas.com
TL Mann Consulting
Provides internet advertising and marketing services for the small business.
http://www.tlmann.com
Visual Minds, Inc.
Offers innovative web site design, development, consulting and Internet marketing communications.
http://www.visual-minds.com/
Web Promote
Internet marketing firm's services include directory submissions, press releases and direct email campaigns.
http://www.webpromote.com
Ott Consulting
Strategic marketing and product development consulting firm offers strategic planning, idea generation, and market research.
http://www.ottconsulting.com
Personal Legend
Performs strategic needs analysis, program deployment, quality assurance, and performance analysis for Internet marketing campaigns.
http://www.personalegend.com/
Get Relevant
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.
http://www.getrelevant.com/
Web Net Success
Internet marketing, web site promotion, marketing tips to promote web site design, web promotion, web marketing, affiliate programs,
http://www.webnetsuccess.com
Cyber Marketing International
Provides marketing programs that increase internet exposure through search engines, online press releases, banner advertising and emailings.
http://www.cyber-mark.com/
6S Marketing
Vancouver based company offering search engine promotions, web site traffic reporting, as well as marketing and Internet strategy development.
http://www.6smarketing.com/
Westfield Shelley
Provides integrated marketing programs for product branding and interactive database to WWW programming.
http://www.wsmarketing.com
iJack Communications
An online PR agency that represents a fusion of online marketing and public relations skills in a single company.
http://www.ijack.com
Pacific Link iMedia Ltd
Provides web design and online marketing projects with online shopping and retail Internet strategies.
http://www.pacim.com
Thor Loki
Offers web page design, Internet marketing, eCommerce and hosting. Company is based in Seattle, WA.
http://www.thorloki.com
American Web Page L.L.C.
Web site design firm specializes in building web sites designed to achieve higher rankings in search engines.
http://www.awpg.com
E Com Communications
An online marketing communications firm specializing in web site development and strategy.
http://www.ecomcommunications.com
Synergy Ventures, Inc
Firm develops Internet content, advertising and Internet marketing solutions.
http://www.directsynergy.com
Freelance Works
Professional targeted web site marketing and software promotions.
http://www.freelanceworks.com
Xaphon
Interactive advertising agency offering online media planning and management, ad tracking, ROI reporting, and creative development.
http://www.xaphon.com
REDF
Applies direct marketing expertise to create the bridge between the offline & online marketing worlds.
http://www.redf.com
Benson Marketing Group
Works on behalf of the wine industry, specialty/gourmet foods and luxury products. Services include Internet marketing solutions, brand and project management, media relations.
http://www.bensonmarketing.com
Brandscanner
A brand intelligence subscription-based web application offering features such as brand portfolio management, competitor monitoring and e-brand intelligence.
http://www.brandscanner.com/
Underwired
European new media agency, with e-commerce, Internet, interactive TV and multimedia clients.
http://www.underwired.com/
Banner Mania
Provides advertising and revenue opportunities for websites.
http://www.banner-mania.com
Infotivity
Tools for web site promotion and sales.
http://infotivity.com/
i-Level
i-level plans and buys online media including banner ads, anchor tenancy deals and content partnerships.
http://www.i-level.com
Ezine Ad Auction
A place for ezine publishers and advertisers to come together in an auction setting to buy and sell ezine ads.
http://www.ezineadauction.com/
E-Mail Vision
Provider of e-mail direct marketing services in Europe including full service campaign management and opt-in list hosting and management.
http://www.emailvision.com
SkyWorld Interactive Inc.
Offers strategic business consulting, web design and development, online database and catalog development, e-commerce and e-tailing, interactive web marketing, hosting and maintenance.
http://www.skyworld.com/
Expose Promotions
Offers search engine submissions, media announcements, targeted links, targeted e-mail, ongoing promotions and custom tailored promotion packages.
http://www.exposepromotions.com
Cabal
Experienced team of designers offer website evaluation and internet marketing services.
http://www.webaim.co.uk
Rydernet Marketing
Offers innovative web-based marketing through web design and directory service linking.
http://www.rydernet.co.za
MARKnETING
Provides Internet services including site development and promotion, affiliate and partner program management and advertising.
http://www.markneting.com/
Nutech Digital Corporation
Canadian marketing firm offers a variety of services that enable companies to succeed on the Internet.
http://www.nutechdigital.com/index.htm
Midas Internet Marketing Group
Assists businesses with targeted traffic building strategies through advertising, promotion and PR.
http://www.midasinternet.com
BDSI
Offers monthly online marketing, Internet marketing plans, web design and development, and search engine positioning services.
http://www.bizstrategies.com
4th Dimension Communications
UK-based marketing agency focused on using new media as a channel to the consumer.
http://www.4dc.co.uk/
Canyontrace
Offers website promotion and traffic building services including search engine optimization, online PR, and opt-in email marketing.
http://www.canyontrace.com
Peter De Legge and Associates
Offers business-to-business Internet marketing consulting and web development.
http://www.businessmarketing.net
UBQT
Full service interactive agency providing web design, development, and search engine optimization
http://www.ubqt.net/
Iperactive
Offers web design, content development, process automation, web site analysis services, and search engine placement.
http://www.iperactive.com/
Forcestream
Specializes in online strategy development, search engine positioning, and traffic analysis including user behavior tracking.
http://www.forcestream.com/
Atlantic Advertising and Design
Offers logos, brochures, direct mail, web site promotion and other marketing solutions.
http://www.atlanticad.com
Panlogic
Offers banner advertising campaigns, sponsorship and affiliate deals, search engines, web PR, discussion and newsgroup interaction, and permission web mail campaigns.
http://www.panlogic.co.uk
TCF Consulting Group LLC
Specializing in information technology and web strategy for small and medium-size firms in all industries.
http://www.tcfgroup.com/
LJL Seminars
Lenny Laskowski offers to show clients how to grow a business using the web.
http://www.ljlseminars.com/Internet.html
Be Now
Offers B2B marketers a suite of services including strategy analysis, e-mail messaging, campaign management, customer profiling and segmentation.
http://www.be-now.com/
MitLind Web Services
Resource guide for Oc-3c and DS3 hosting, site development and marketing.
http://www.mitlind.com
Marketing Monkey, Inc.
Offers marketing solutions for businesses, specializing in web site promotion and design.
http://www.marketingmonkey.com
PageViews
Offers search engine marketing programs that include keyword research, directory consulting and submissions, pay per click placements, campaign tracking, and ROI analysis.
http://www.pageviews.com
E-netMedia
A private company whose background is in various media, marketing, programming and design.
http://www.e-netmedia.com
Wissen Design
Web consulting for the development and marketing of an online business.
http://wissendesign.com
Bullet Media
Advertising network that balances the needs of both the advertisers and web-site publishers.
http://www.bulletmedia.com/
E-Biz Management
Offers strategic web management, marketing and consulting services for companies having web presence.
http://www.ebizmanagement.net
Refocus Now
Supplies creative services for product launches and exhibitions including including animation, photography, digital art, and new media.
http://www.refocus-now.co.uk
Webdoc
UK-based firm specialize in search engine submission and positioning, domain name registration, and website hosting.
http://www.webdoc.uk.com
Gorilla Marketing
Offers marketing services to launch a web site and increase traffic.
http://www.gorillamarketing.com/
Zugara, Inc.
Offers online branding and marketing for the entertainment and interactive multimedia Industries.
http://www.zugara.com/
Aaxis
Search engine optimization, web marketing, and Internet marketing workshops.
http://www.aaxis.com
Presence Ltd
Services include, search engine submission, visitor tracking, email marketing and strategic planning.
http://www.netpresence.co.uk
Unreal Marketing Solutions
Online advertising agency offering media planning, affiliate marketing and search engine placement services.
http://www.unrealmarketing.com/
New Canoe
A full service interactive marketing agency that specializes in relationship marketing.
http://www.newcanoe.com
3W Marketing
UK-based firm offers web development and Internet marketing services.
http://3w-marketing.com
OIM Services
A guide to online resources for starting and promoting a business.
http://www.oims.com
MarComet
Integrates marketing, consulting and web based technologies to provide work-flow, collaboration and commerce solutions and services to marketing communications professionals
http://www.marcomet.com/
Direct Media Buyers Inc.
Offers media buying and planning services.
http://www.dmbuyers.com/
Two Planets
Offers Internet marketing strategies for non-profits, associations and organizations.
http://www.twoplanets.com
Locals Love America
Offers Internet advertising and marketing services to US business web sites.
http://www.localsloveamerica.com
Puretech
Offers search engine submission services, marketing, newsgroups and newsletters.
http://www.puretech.co.in
Search Engine Services
Provides internet marketing consultation services, research, tips and tools for website managers.
http://www.searchengineservices.com
List Serve
ListServe provides mail list announce and discussion hosting services.
http://www.listserve.com/
VitekNet
Internet marketing services include email contact management, news group targeting, and search engine submission.
http://www.viteknet.com/
W3PR
Firm provides Internet marketing, public relations, brand building and technology development services.
http://www.w3pr.com
adviZers
Services include email marketing, branding, market research and creative development. [Requires Macromedia Flash]
http://www.advizers.com/
Connex Network
Services include Internet marketing strategy, web site report cards, search engine optimization, and competitive analysis services.
http://www.connexnetwork.com/
Attract Hits
Web site promotion and marketing for the travel industry.
http://www.attracthits.com/
Nettimarkkinointi
Finland-based company offers Internet marketing services, homesites, advertising and webshops.
http://www.nettimarkkinointi.com/index3.html
Real Concept
Professional management company offers web development, Internet marketing, advertising and consulting services.
http://www.realconcept.com
Powered
Provides marketing services that focus on educating consumers.
http://www.powered.com/
Net Tech
Canadian web development firm offering web site design and promotion.
http://www.nettech.ca/special.htm
Webcity
UK firm offers web site design and Internet marketing services.
http://www.webcity.co.uk
Prdiva
A public relations firm specializing in online book publicity.
http://www.prdiva.com/
Market Zone
Develops and implements Internet marketing solutions for organizations.
http://www.marketzone.net
Marketorial
Specializing in website development, marketing, and online-business growth for small and medium-size businesses, publishing industry, and professional services providers.
http://www.marketorial.com
Netweb Active Media
Firm offers advertising design and strategic positioning of products and services.
http://www.netweb.com/
Choose Your Mail
Offers opt-in email advertising services.
http://www.ChooseYourMail.com/
Carter Todd and Associates
Provides a wide range of public relations and Internet marketing services to the hi-tech industry.
http://www.cartertodd.com
The Selling Source
Provides web design, hosting, Internet marketing and e-commerce solutions.
http://www.sellingsource.com/
Idea Catchers, Inc.
Offers web development, content creation and Internet marketing services.
http://www.ideacatchers.com
My Site Stinks
Perform web site analysis services.
http://www.mysitestinks.com
Sharp Net Solutions
Offers Internet marketing, advertising and promotion services.
http://www.sharpnetsolutions.com/
Cedarock Communications
Provides web design and web promotion services.
http://www.cedarock.com
Affiliate Announce
A submission service for businesses wanting to announce their affiliate programs to affiliate directories.
http://www.affiliate-announce.com
EComWorks
Builds and manages affiliate networks and associate programs.
http://www.ecomworks.com
S4i
Marketing communications firm specializes in graphic design web site development, multimedia and print.
http://www.s4i.com
Catalyst Communications
Agency provides a broad spectrum of communication and marketing services.
http://catalystcom.com/index2.html
JCM Internet Marketing
Offers web site development, marketing and e-commerce solutions.
http://www.jcmim.com
AdFox
Offers internet marketing campaign design, web design, database applications and IT-consultancy.
http://www.adfox.com
Questus, Inc.
Provides web site development, logo and brand development, market research, strategic planning and interactive advertising services.
http://www.questus.com/
Relentless Technology
Online marketing solutions including web design, messaging, search engine optimization, and site promotion.
http://www.relentlesstechnology.com/
Hughes Technology Solutions
Offers online marketing, advertising, and promotion services, as well as a free web site analysis.
http://www.hughesteksolutions.com/
Orbit eMarketing
Helps businesses create online marketing and opt-in e-mail campaigns.
http://www.orbitemarketing.com
Ironhorse Internet Marketing
Web site promotion and search engine placement services.
http://www.ironmark.com
Boston Internet Marketing Company
Website promotion services including strategy development, advertising, site traffic analysis, and search engine positioning.
http://www.boston-marketing.com/
Joan Holman
Provides consulting, web development and web site analysis services.
http://www.holman.com
MOJO Works
Provides online advertising, direct marketing and interactive marketing technologies.
http://www.mediaplex.com/
Web Connect
Banner ad purchasing service provides ad revenue analysis software.
http://www.webconnect.com/
Net Creations
Provides opt-in email marketing services.
http://www.netcreations.com/
B2B Works
An online business-to-business advertising network.
http://www.b2bworks.net
Moonfish Ltd
An interactive multimedia production company providing tailor-made solutions for business communication.
http://www.moonfish.co.uk
Web Xamine
E-commerce Transaction monitoring service. 24/7 E-Commerce Monitoring and Testing. Test your site every 20 minutes.
http://webxamine.com/
Upright Communications
A full service internet company that designs and markets your web site to the top search engines.
http://www.walkupright.com
e-Dialog
Offers a suite of precision e-mail marketing services.
http://www.e-dialog.com
Media 67
Media sales organization that provides Internet advertising, opt in email, and banner design.
http://www.media67.com/
Advertise Atlanta
Online marketing resource for growing Atlanta companies.
http://www.advertiseatlanta.com/
Digital Harvest Media
Specializes in business-to-business advertising through digital media with opt-in email lists, permission marketing, newsletters and banner promotions.
http://www.digitalharvest.net/
Media Disk
Provides a media management system to assist in every stage of a PR campaign, including contact list building, distribution, and press evaluation.
http://www.mediadisk.co.uk/
Contest World
Free contest listings in the online directory.
http://www.contestworld.com/
Allegiant Marketing Inc.
Specializes in free and paid advertising resources for web sites.
http://www.allegiantmarketing.com
Microasia Holdings Sdn Bhd
An online advertising agency and holding company for over 30 Asian web sites and online channels. Focus markets include China, Hong Kong, Taiwan, Singapore, Malaysia, Japan, Korea and Philippines.
http://www.microasia.com/
Media Two
Offers banner advertising, email advertising, and affiliate programs.
http://www.media2online.com/
Beyond Interactive
Specialising in web based marketing strategy development, media planning and buying.
http://www.gobeyond.com/
Ad\Vantage Pawluk
Positioning, strategy and planning for high tech companies. Free white papers on site.
http://www.pawluk.com/
e-LocalLink
Offers local, targeted Internet advertising on a nationwide basis, through the use of interstitial ads.
http://www.e-locallink.com/
The Laredo Group
A research, training, and consulting firm dedicated to Internet advertising and revenue generation.
http://www.laredogroup.com/
Raffle
Creates, manages, tracks, markets, and analyzes the results of online contests.
http://www.raffle.ca
Virtual Marketing Associates
Develops Internet strategies, business plans, marketing plans, customer service programs and conducts market research on-line.
http://www.vmassociates.com
AdFluence
An online advertising agency offering Internet marketing, micropage Internet advertising, banner placements, and GIF enhancement.
http://www.adfluence.com/
Rebelles
Offers digital marketing services.
http://www.rebelles.com
Annuncio
Offers software and services to define, automate, track and analyze Internet and integrated marketing campaigns.
http://www.annuncio.com/
Dynamic Logic
An online research company that specializes in measuring the effectiveness of online communications
http://www.dynamiclogic.com
Imirage
Offers web site promotion, identity development, media placement and measurement, and business intelligence consulting.
http://www.imirage.com
Dot-Dot
Services include search engine positioning, Web site audits, e-zine advertising, opt-in email campaigns and banner advertising.
http://www.dot-dot.com
Web Loyalty
Offers marketing se
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