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InfomercialAn infomercial is a television commercial that is as long as a typical television program. Infomercials are also referred to as paid programming and are often shown during off-peak hours, such as late at night or early in the morning. The word is a portmanteau formed from information and commercial.
Informercials proliferated in the United States after 1984, when the FCC eliminated regulations on the commercial content of television which were established in the 1950s and 1960s.
Well known infomercial personalities include George Foreman (of George Foreman Grill fame), Mike Levey, Ron Popeil, and Tony Robbins.
In order to be profitable, the products sold on infomercials are usually priced five or more times their wholesale cost.
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Infomercial Characteristics
Article by the Florida Attorney General making people aware of fundamental infomercial characteristics to prevent consumers from being deceived.
http://myfloridalegal.com/pages.nsf/4492d797dc0bd92f85256cb80055fb97/81f1ba66023d4d1885256cc9005a56b7!OpenDocument
Beyond the Golden Years
A legal infomercial dealing with nursing home neglect. Refers potential prospects generated by this infomercial to local lawyers who have joined their organization.
http://www.beyondthegoldenyears.com
Hawthorne Direct
Television infomercial marketing and advertising company that provides all services.
http://www.hawthornedirect.com
Raymond Entertainment Direct
Raymond Entertainment Direct (RED) is a full-service television production company specializing in long and short form direct response marketing campaigns.
http://www.raymondentertainment.com/history.html
Guthy-Renker
Established in 1988, Guthy-Renker is today one of the world's largest infomercial companies
http://www.guthy-renker.com/
Media Enterprises, Inc.
Media Enterprises, Inc. manufactures and represents most of the leading infomercial consumer products that are featured via direct response TV.
http://www.asot.com/
As Seen on Infomercials
Good Housekeeping article evaluating various infomercial products including the Egg Wave, Restore 4, Ab-Doer, Nad's, Perfect Omlet and Orbitrek.
http://magazines.ivillage.com/goodhousekeeping/consumer/kitchen/articles/0,12873,284514_290127,00.html
Don Lapre
Warns consumers about the Don Lapre infomercial and offers a cheaper alternative.
http://www.mindspring.com/~bupper1/don_lapre_r.htm
Is It News, Ad Or Infomercial?
Article by Doreen Carvajal discussing how ethical standards are being violated by TV infomercials and other media sources.
http://www.journalism.indiana.edu/Ethics/isnews.html
CPO Direct
Provides infomercials and direct response marketing and advertising. Provides complete direct response campaign services, including strategic consulting, infomercials, campaign management and media management.
http://www.cpodirect.com
Late Night TV Feces
Comedic review of late-night TV infomercials. Helps prevent people from wasting money by applying simple common sense.
http://home.att.net/~toyletbowlbbs/tvfeces.htm
Direct Response TV
Offers infomercial production services for television.
http://www.direct-response-tv.com
The Media Intersection
Purchases commercial time from many networks and resells at a discount to businesses.
http://www.tmivision.com
Producers Direct
A full service infomercial production company.
http://www.producersdirect.com
Ridiculous Infomercial Review
Chronicles the shameless exaggeration, tasteless products, and pure hokum dispensed by all those tacky TV infomercials that clog up the airwaves.
http://infomercial.tvheaven.com
Lieberman Productions
Infomercial production company. Has a track record for producing successful infomercials such as "The Firm" and "Proactiv Solutions". Lieberman Productions, Lenny Lieberman, Direct Marketing, Infomercials, Infomercial Production Company, Proactive Solutions, Meaningful Beauty, The FIRM, Sheer Cover,
http://www.lieberman.com
Return Of Infomercials
Article that points out many of the ridiculous claims made on TV. Specifically discusses claims made by some of the most popular infomercials.
http://www.x-entertainment.com/messages/512.html
Infomercial Scams
Provides unedited complaints about many popular infomercial products.
http://www.infomercialscams.com/
American Council on Exercise
Article reviews many popular informercial products. Products reviewed include the Ab Doer, Ab Sculptor, Ab Works, Abflex, Tae Bo, aerobic gliders and eliptical trainers.
http://www.acefitness.org/getfit/retrospective.cfm
440 Group
Television, infomercial, radio, direct response marketing and advertising consulting firm. Services include idea consultation, vendor selection, script writing, and campaign management.
http://www.440group.com
Avacor - A Legitimate Review
A review of the hair loss product known as Avacor. Also provides directions for making a homemade treatment using zinc and B6.
http://www.avacor-review.com/index.htm
DRTV - Direct Response Television Marketing
Offers infomercial consulting, direct response marketing, television time and advertising support operations.
http://www.moultonlogistics.net/drtv-direct-response-television.htm
Jordan Whitney Greensheet
The "Billboard" of the infomercial industry ranking the hottest infomercial shows on tv
http://www.jwgreensheet.com/
Infomercial Production and Distribution
Offers information on infomercial marketing and product distribution.
http://www.direct-response-television.com/
Mediacorp Worldwide
An Advertising agency that specializes infomercial production, retail distribution and product manufacturing.
http://www.mediacorpworldwide.com/
Infomercial Media Agency
Offers television and radio airtime buying and scheduling for commercials and infomercials.
http://www.koeppeldirect.com/reputation.htm
Your Expert Opinion
Message board that allows one to read and write reviews on infomercial products.
http://www.yourexpertopinion.com
Back Channel Media
Specializes in cable advertising and infomercial creation.
http://www.backchannelmedia.com/
Kathy Kelly Productions, Inc.
Specializing in direct response marketing and production, Kathy Kelly Productions, Inc.
http://www.kellyprods.com/pages/2/index.htm
Capital Media, Inc.
Capital Global Media is a full-service integrated advertising agency within the direct response industry.
http://www.capitalmedia.com/
Group Mojo
Group Mojo is an independent production company specializing in brand films and direct response television.
http://www.groupmojo.com/
NorthStar Studios
A unique place where infomercfial creativity meets technology on a campus where the only limit is your imagination.
http://www.northstarstudios.tv/
Stilson and Stilson Productions
Combining unmatched high-quality creative and production services with an experienced DR strategic team.
http://www.stilson-stilson.com/
TARA productions
Tara Productions is a direct response company dedicated to producing commercials and infomercials that generate the highest amount of revenue.
http://www.taraproductions.com/
Infomercial Direct Response Group
A website offering information on infomercial production, media buying services and direct response industry news.
http://www.infomercial.cc
Marcum Media - Infomercial Marketing
Company providing infomercial marketing services.
http://www.marcummedia.com
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